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A transnational consumer goods company was looking for an experienced change manager to plan a user engagement program.
A French global leader in wines and spirits was in the process of a major digital transformation program throughout the entire organization. They needed a local manager to lead a digital transformation program in the US.
A leading digital consumer-oriented business had developed a new promising business model. The challenge was to build the market offer and take it to market. So they looked to COMATCH to provide them with a tech-savvy project manager.
Consumers are increasingly aware of where and how their products are sourced. Social media platforms and the rapid spread of information have created more thoughtful, transparency-seeking customers who care about the stories behind the product they purchase. They want to know that companies are using sustainable production methods and ingredients, and are aware of their carbon footprint. This pressure will drive companies to adapt and prioritize their ESG strategies and will likely change the way goods and services are produced for the foreseeable future.
Consumer goods companies that offer homogeneous products are looking to segment customers to better target the shifting needs of the market. This gives them the opportunity to identify underserved segments and develop individualized campaigns and strategies to outperform competitors. Additionally, there is a strong interest in generational segmentation to better acquire Gen-Z and Millennial customers. As a result, many companies are investing heavily in market-based innovation and revamping their marketing approach to account for these new consumer profiles.
There's been a significant cultural shift in the past few years with the rise of technology and the internet. Consumers are moving away from a brick-and-mortar mentality and increasingly using digital channels to purchase goods. COVID-19 and the ensuing global lockdowns dramatically accelerated this shift. To keep up with the growing number of online and "hybrid" shoppers (those who seek information online and shop in-store), companies have been forced to ramp up their online presence and embrace new digital platforms. The shift to online platforms has also leveled the playing field for less established CPGs who no longer have to contend with the high slotting fees and market presence requirements necessary to place products on retail shelves. Thus, the consumer goods space is more competitive than ever, and companies will need to carve out their place in this market to survive.
Call us, e-mail us, or fill out a project request online. Our team and matching algorithm will select the best-fitting candidates based on your request—free of charge.
In 48 hours or less, your personal account manager will provide you with the best profiles and arrange interviews with your favorite candidates.
You focus on the project work while we handle administrative tasks such as time tracking and invoicing.