Find the best e-commerce consultant

Customer expectations are changing as the world becomes more and more digital—and not only in the area of receiving goods. E-commerce transactions have to be fast, simple, and dependable. Current delivery structures should fit the country and region, and new services in the flow process have to be integrated and implemented. This movement in the Courier-Express-Parcel market (CEP) is already in full swing. According to a Forrester study, an average growth rate of 11% annually in e-commerce is predicted with the greatest growth markets in the UK, Germany, and France.

A central challenge within e-commerce is understanding logistics services on the last mile within the business structure and using such understanding to empower marketing and sales strategies. It is often helpful to deploy a project group made of e-commerce consultants and employees to problem-solve issues.

It is also vital for e-commerce brands to have a clear 5-10 year vision that puts its customers – existing ones and potentially new ones – at the center. This vision must be whole-heartedly embraced and consistently communicated across digital and offline channels.

Data collection, analysis, and usage are becoming more and more important in driving customer-facing processes and it is crucial for consumer brands to jump on this bandwagon. This means learning about customers and understanding how to influence their behavior along the funnel. Companies should leverage every touchpoint, from social media to search engine optimization  (SEO), to offline to email marketing. 

Neglecting this development leaves many brands at the risk of being disconnected from their customers, and losing out to more agile competitors.