Our expertise in
Marke­ting & Sales

Check out the subject areas which our consultant network covers in detail
Marke­ting & Sales

13% of the consul­tants in the COMATCH network have exper­tise in the field of Marke­ting & Sales, which means that a large number of hand-picked profiles are avail­able to you, whether you require a consul­tant, a project manager or a specia­list. We can, of course, put toge­ther a high-perfor­mance team from a range of diffe­rent profiles.

Project examples within Marke­ting & Sales

Online marke­ting conso­li­da­tion
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Online marke­ting conso­li­da­tion

Project industry

Consumer goods & Retail

Functional topic

E-commerce & digital marketing

Needed support

Consultant

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Project descrip­tion
The client was close to conclu­ding a take­over. In this context, syner­gies were to be iden­ti­fied, analysed and imple­mented parti­cu­larly in the field of marketing/e-commerce. For this, a consul­tant with a back­ground in private equity, due dili­gence and/or e-commerce was wanted.

Feed­back
The consul­tant compli­mented on the quick support and the clear process.

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Customer journey analysis in e-commerce
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Customer journey analysis in e-commerce

Project industry

Consumer goods & Retail

Functional topic

Customer life cycle management

Needed support

Consultant

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Project descrip­tion
On short notice, an e-commerce/mail-order retailer needed support for a pilot project, possibly for a longer period to conduct a deeper customer journey analysis. The project team was already working on the project and needed a spar­ring partner.

Feed­back
The consul­tant was happy with the good commu­ni­ca­tion and the commit­ment of the COMATCH team.

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New orga­ni­sa­tion of the sales team
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New orga­ni­sa­tion of the sales team

Project industry

Household electronics

Functional topic

Sales and account management

Needed support

Expert

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Project descrip­tion
A company produ­cing high-quality supply and char­ging devices was plan­ning to reor­ga­nise the sales team. Deve­loped ideas were analysed by a neutral spar­ring partner and, having discussed those approa­ches, changes were to be made or other approa­ches to be cons­i­dered.

Feed­back
The placed consul­tant described COMATCH’s conduct in the processes as extre­mely targeted and with a high factor of real human commu­ni­ca­tion.

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Consul­ta­tive sales trai­ning
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Consul­ta­tive sales trai­ning

Project industry

Chemistry

Functional topic

Sales and account management

Needed support

Expert

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Project descrip­tion
A European chemical company was looking for an inno­va­tive, coun­sel­ling-oriented sales trai­ning for chosen talents of its U.S. subsi­diary. The aim of the trai­ning was to enable the sales depart­ment to iden­tify customer needs in conver­sa­tions, to convey these after­wards into imple­men­ta­tion oriented measures and conse­quently to increase sales in the long run.

Feed­back
The consul­tant was impressed by the fast and easy-to-use proce­dures of COMATCH.

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Rede­fi­ning customer expe­ri­ence in auto­mo­tive after­sales
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Rede­fi­ning customer expe­ri­ence in auto­mo­tive after­sales

Project industry

Automotive industry

Functional topic

Customer life cycle management

Needed support

Consultant

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Project descrip­tion
A German auto­mo­bile manu­fac­turer rear­ranged the syste­matic and conti­nuous admi­ni­stra­tion of customer rela­tions in order to satisfy constantly advan­cing customer requi­re­ments. The aim of the project was the rede­fi­ning of the customer expe­ri­ence of the end client in the after sales domain (espe­ci­ally call centre) by means of work­shops with depart­ments and the deve­lop­ment of roll-out plans.

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Deve­lo­ping mobile loyalty program

Deve­lo­ping mobile loyalty program

Project industry

Consumer goods & Retail

Functional topic

E-commerce & digital marketing

Needed support

Expert

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Project descrip­tion
A big German trading house required support for the stra­tegic direc­tion of an inno­va­tive customer loyalty programme. By means of mobile terminal devices indi­vi­dual product propo­sals should be realised and a comfor­table payment process should be made possible in order to increase sales for statio­nary retailers. For the concep­tion the deve­lop­ment of an incen­ti­vi­sa­tion logic and system-wide IT processes was necessary.

Feed­back
The client praised the fast reac­tion speed and the personal inter­ac­tion over the course of the project.

The consul­tant appre­ciated the excel­lent contact support and valued the simple invoi­cing and feed­back func­tion.

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Opti­mi­za­tion online store payment methods

Opti­mi­za­tion online store payment methods

Project industry

Consumer goods & Retail

Functional topic

E-commerce & digital marketing

Needed support

Project manager

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Project descrip­tion
A big German online fashion retailer wanted to opti­mise the control of its payment methods. To deduct possible impro­ve­ment oppor­tu­nities the usage habits of the custo­mers needed to be analysed and the payment proce­dures offered had to be assessed. By means of an adequate variety of payment solu­tions two things should be accom­plished: the payment secu­rity from the view of the retailer and at the same time a high customer friend­li­ness.

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Typical subject areas covered by COMATCH in the Marke­ting & Sales field:

  • Bran­ding
  • Customer life cycle manage­ment
  • Customer segmen­ta­tion
  • E-commerce & digital marke­ting
  • Go-to-market stra­tegy
  • Marke­ting and commu­ni­ca­tions plan­ning
  • Marke­ting ROI
  • Pricing
  • Sales and account manage­ment