Evgeni

Evgeni

  • Co-founder and CEO of Game­wheel, an online plat­form for Gami­fied Adver­ti­sing which enables intui­tive content crea­tion for ever­y­thing from the gaming clas­sics to augmented reality games.
  • More than 10 years of expe­ri­ence as an IT stra­te­gist and busi­ness consul­tant, of which 5 years were spent at Platinion/BCG, most recently as project manager in Cologne

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Typical star­ting point of client

  • B-to-C compa­nies are often unable to effec­tively reach their target groups through existing sales stra­te­gies
  • While many brands are already making use of digital chan­nels such as mobile apps, they are often lacking in crea­tive ideas and the infra­st­ruc­ture required to moti­vate their target groups to open and conti­nu­ally use these apps
  • In addi­tion, these compa­nies are usually missing the connec­tion between their digital chan­nels and POS and, as such, they are finding it diffi­cult to develop cross-media commu­ni­ca­tion
  • 73% of 14 to 29-year-olds use their smart­phones as gaming consoles, while 60% of 30 to 49-year- olds do so

Inno­va­tive approach

  • Defi­ning a clear gami­fi­ca­tion stra­tegy with the goal of effec­tively drawing user atten­tion to digital chan­nels
  • An inter­ac­tive story is told across multiple content elements, and the beha­viour of poten­tial users is steered in the desired direc­tion
  • The most modern tech­no­lo­gies – like augmented reality (AR)/machine vision – are used to stimu­late users and present them with infor­ma­tion such as product offers
  • Games are inte­grated into all digital chan­nels (like apps and social media), linked as an over­ar­ching gami­fied story and deli­vered as owned, earned or paid media

Typical effect/result

  • Over 25% of the mobile audi­ence can be reached orga­ni­cally
  • The return on invest­ment (ROI) in marke­ting can be increased eight­fold; revenue is raised by 30%
  • A mobile click-through rate (CTR) of over 40% can be achieved (more than 600 times that of Face­book ads)
  • Anony­mised data can be gene­rated and used for market rese­arch
Evgeni

Evgeni

  • Co-founder and CEO of Game­wheel, an online plat­form for Gami­fied Adver­ti­sing which enables intui­tive content crea­tion for ever­y­thing from the gaming clas­sics to augmented reality games.
  • More than 10 years of expe­ri­ence as an IT stra­te­gist and busi­ness consul­tant, of which 5 years were spent at Platinion/BCG, most recently as project manager in Cologne

Want to get to know Evgeni?

Get in contact

Still curious?
There is more to see here:

All impulses