Typical starting point of client
- The client is a trader of electronic components with 100 employees and a turnover of about 50 million Euro in offline business.
- Sales in the contract business are stable with a tight margin. For spot operations, which are labor-intensive, price-sensitive and highly dependent on external factors, sales are unsteady with a high margin.
- The client possesses vast market, product and customer knowledge, but only limited knowledge about digital competition and new technologies.
- The project – the development of a digital platform for the purchase and sale of electronic components as well as for additional services – was started but progressing slowly. Until now no consensus was found about features and design.
- Current status of the project after 3 months: one lengthy text document with little significance and practicability
- Identification of obstacles for the development of the platform:
- Lack of method knowledge about digital business models and the development of business models
- Little basis for discussions
- Recurring discussions about already discussed issues
- Takeover of the development process, evaluation of previous development achievements and within four weeks creation of a descriptive and visually reasonable prototype („click dummy“) for the most common use cases of the platform
- Incorporation of feedback from the project team and refinement of the prototype accordingly by implementing additional features
- Development of a working prototype including an integrated sample database in form of a HTML website in cooperation with a web developer within one week
- The client was able to see and test the abstract ideas for the developing platform for the first time by means of a usable prototype and give detailed feedback based on extensive information
- The HTML prototype was used as a basis for internal discussions as well as for identification of potential development partners, quotation briefs and for the assignment of a development agency
- The project status changed from an abstract collection of ideas to a working prototype within a short period of time – speed of progress, goal orientation and usability evolved hugely