Nora

Nora

  • Long-stan­ding expe­ri­ence in inter­na­tional consul­ting
  • Inde­pen­dent consul­tant, rese­ar­cher into future trends – espe­ci­ally societal changes – Focus: Sharing Economy, gami­fi­ca­tion, digi­ta­li­za­tion, the future of work and educa­tion, etc.
  • Author of several books as well as nume­rous maga­zine arti­cles and book contri­bu­tions

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Typical initial posi­tion of the customer

  • Sharing opens up alter­na­tive consumer oppor­tu­nities – from peer to peer, directly via internet plat­forms – which take place without esta­blished compa­nies. The new sharing compa­nies (e.g. AirBnB, Uber) are truly chan­ging the rules of market – and forcing new rules upon all market parti­ci­pants.
  • There­fore, esta­blished compa­nies need to find suitable stra­te­gies to deal with the change. How can compa­nies best present them­selves under the new circum­stances? How can they offer their custo­mers a broad range of custom-made solu­tions, like the ones they find in the sharing markets?
  • The media portrays the Sharing Economy as a night­mare for esta­blished compa­nies. Against this back­ground, the focus on sharing offers from the new “compe­ti­tion” is drawing atten­tion away from the true core chal­lenge: Simply put, there is now a new type of customer – home colla­borans, the sharing consumer.

Inno­va­tive approach

  • First of all, the status quo and the indi­vi­dual colla­bo­ra­tive process matu­rity of the company is deter­mined toge­ther with selected employees. This takes place on the basis of a stan­dar­dized questi­onn­aire, which sounds out the sharing-rele­vant areas of a busi­ness model along eight dimen­sions: Customer segments, value propo­si­tion, commu­ni­ca­tion and sales chan­nels, core activi­ties, key resources, stra­tegic part­ners, revenue sources and cost struc­ture (follo­wing the Busi­ness Model Canvas from Oster­walder and Pigneur). The status quo will be compared to an ideal state: Poten­tial for opti­mi­za­tion will be iden­ti­fied based on this compa­rison and suitable courses of action – from Quick Wins to compre­hen­sive adjust­ments – will be defined.
  • The primary focus is the deve­lop­ment of a “sharing mindset”, i.e. incorpo­ra­ting the princi­ples of the sharing economy as well as possible into one’s own stra­te­gies, tactics and actions in order to satisfy the chan­ging market requi­re­ments.
  • The inter­ac­tion between a stan­dar­dized tool, which combines a large wealth of sharing economy expe­ri­ence, and the customer’s in-depth indu­stry-specific and company know­ledge guaran­tees the rapid deve­lop­ment of indi­vi­dually-tailored, prac­ticable measures in the colla­bo­ra­tive economy.

Typical effect/typical result

  • The stan­dar­dized proce­dure is a good way for custo­mers to develop detailed under­stan­ding of the sharing economy’s success factors and, at the same time, to put their own busi­ness model to the test.
  • In this way, compa­nies achieve a change of perspec­tive: The sharing economy is no longer under­s­tood to be a threat, but an oppor­tu­nity; corre­spon­ding poten­tials are iden­ti­fied and suitable measures are derived, for example, using plat­form infra­st­ruc­ture for one’s own activi­ties, orga­ni­zing customer rela­ti­onships according to solu­tions as opposed to products, offe­ring products and services based on the idea of “access instead of ownership”, putting a stronger focus on commu­nity buil­ding & culti­va­tion and “customer network value”, striking up stra­tegic alli­ances with sharing actors and much more.
  • The imple­mented recom­men­da­tions for action were the basis for re-orien­ting the busi­ness model, resul­ting in an improved company profile. In addi­tion, each company could diffe­ren­tiate itself in the market by means of a combi­na­tion of advan­tages from both worlds: Proven relia­bi­lity from the tradi­tional busi­ness on the one hand, along with the flexi­bi­lity and perso­na­li­za­tion of the sharing markets on the other.
Nora

Nora

  • Long-stan­ding expe­ri­ence in inter­na­tional consul­ting
  • Inde­pen­dent consul­tant, rese­ar­cher into future trends – espe­ci­ally societal changes – Focus: Sharing Economy, gami­fi­ca­tion, digi­ta­li­za­tion, the future of work and educa­tion, etc.
  • Author of several books as well as nume­rous maga­zine arti­cles and book contri­bu­tions

Want to get to know Nora?

Get in contact

Still curious?
There is more to see here:

All impulses