Thomas

Thomas

  • 25 years of expe­ri­ence in marketing/sales of Global Premium Brands
  • Inde­pen­dent consul­tant for 7 years
  • Hobby triath­lete full of vim and vigour

Want to get to know Thomas?

Get in contact

Still curious?
There is more to see here:

All impulses

Typical star­ting point of client

  • The leading producer of design furni­ture and access­ories in the premium segment who is produ­cing in Germany, distri­butes predo­mi­na­tely in Europe and owns show­rooms in the USA and in Asia is subject to increa­sing margin pres­sure from pure online retailers
    and growing customer vola­ti­lity
  • The goal is to secure growth – through brand awareness and by synchro­ni­sing the diffe­rent distri­bu­tion chan­nels such as the company’s own stores, online sales and retailers

Inno­va­tive approach

  • Sales analysis of the existing sales chan­nels: expe­ri­en­cing sales reality in own stores, quali­ta­tive inter­views with trade part­ners as well as deter­mi­ning KPIs for the distri­bu­tion chan­nels
  • Omni-channel price and margin struc­ture: reve­aling an inno­va­tive tran­sac­tion based margin system for statio­nary trade and digital market places
  • Crea­ting a unique customer expe­ri­ence: defi­ning typical customer profiles with specific requi­re­ments, deter­mi­ning rele­vant touch points of the brand in customer journey work­shops
  • Pop-up store concept: crea­ting temporary sales areas in order to test customer reac­tions and surface area produc­tivity of new retail formats, prio­ri­ti­sa­tion of the most inte­re­sting cities world­wide in view of sales poten­tial and attrac­tiveness for
    the brand
  • Crea­ting a consi­stent retail concept for online and offline chan­nels
  • Prio­ri­ties of loca­tions as basis of deci­sion-making
  • Inter­na­tional roll-out plan for 5 to 10 years incl. Capex analysis, P&L for mana­ging board and super­vi­sory board

Typical effect/result

  • High expec­ta­tions of the sophi­sti­cated clien­tele were satis­fied
  • Inno­va­tive services are offered to the customer on the sales floor due to the inte­gra­tion of online tools
  • Fast learning of the distri­bu­tion orga­ni­sa­tion through quick testing of new formats
  • Growth path for the B2C segment with sales doubling and margin increase within 5 years
Thomas

Thomas

  • 25 years of expe­ri­ence in marketing/sales of Global Premium Brands
  • Inde­pen­dent consul­tant for 7 years
  • Hobby triath­lete full of vim and vigour

Want to get to know Thomas?

Get in contact

Still curious?
There is more to see here:

All impulses