We are constantly online and gathering information in real-time, consuming and interacting – at every time from every place. Without pause something is always being blasted into our brains; we are distracted and bombarded by an uninterrupted flow of emails, push notifications, and other electronic surges of current.
In 2016, for example, more than 42 billion Whats-App messages were sent worldwide – per day! 1.6 billion of them with photos and 250 million with videos. Kids are already waking up in the morning to 200 new messages clamouring for their attention. It is clear that because of this, the need for simplification and a reduction of complexity will be in great demand. And artificial intelligence – the megatrend of our times – promises exactly this. With its smart algorithms, it has the potential to reduce our work, shield us from useless information, and make life easier in general.
Instead of typing cumbersome and time-consuming commands into our smartphones or tablets, in the future all we’ll have to do is say what we want. All along the lines of: my will be done! Devices like Amazon Echo, Google Home, and Microsoft Cortana make this possible with integrated speech assistants equipped with microphones and loudspeakers that obey our commands. This will not only change how we interact with technology but how we connect with businesses and their brands.
If anonymous firms and advertisements have gotten a digital face with websites and apps, now they have a digital voice. In order to capitalise on this, it is necessary to critically scrutinise business models as well as channels of distribution and communication, and then restructure them. In demand are new forms of customer interaction as well as innovative distribution and service models.
Modern affictions such as SMS thumb, mouse arm syndrome, and cell phone elbow caused by the constant clicking, tapping, surfing, texting, or calling could soon be relegated to the past. Only one thing has to be avoided in our future connected world of “voice-enabled devices”: thinking out loud.