Case Study:

How COMATCH supported EnBW Innovation in achieving further growth

Situation

An EnBw startup of EnBW Innovation offers eLearning videos and platform solutions as well as digital personnel development tools to municipalities and companies. To continue the strong growth of the startup, the EnBW Innovation team was looking for impetus from an experienced industry expert.

Project Approach and Results

At the beginning, the consultant conducted an in-depth market analysis based on internal and external expert interviews as well as workshops. This answered questions about competition, market dynamics, and current and future customer needs. Based on this, various growth and target positioning scenarios for the company were developed and translated into action fields for further growth. Finally, the project results were discussed with the shareholders of the startup.

EnBW ranks among the largest energy supply companies in Germany and in Europe. With a workforce of around 20,000 employees, EnBW supplies electricity, gas, water and energy-related products and services to 5.5 million customers.

The consultant developed different growth scenarios

Dr. Christopher McLachlan

Head of Company Builder, EnBW Innovation

The sparring with COMATCH helped describe the profile we were looking for even more accurately. On the project, working with Torsten, an experienced, well-connected manager from the industry, was really great. The final project report has given us important impetus for the next growth phase of our startup.

Torsten Muth

Consultant from the COMATCH network

For this project, it was very helpful that I have worked as an executive in the same industry. This gave me direct access to managers from companies with similar business models for expert discussions and, of course, a good overview of possible developments and trends. The close cooperation with EnBW Innovation and the shareholders was really fun and provided great insights for the final project results. I would be very happy to work with this team again.

Prasath Easwaran

Business Development, COMATCH

For this strategic project, it was particularly important to find a consultant who could comfortably interface with management and shareholders. Torsten worked as a Chief Commercial Officer at an eLearning provider and held various other senior management positions. From previous discussions, we knew that he would be a perfect fit for EnBW Innovation, as he combines the necessary dynamism with methodical and strategic skills.

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