5 Pillars to Grow your Personal Brand
83% of B2B purchasing decisions happen before a buyer engages directly with a provider. But, only one percent of professionals make use of developing their...
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I Know What you Did Last Summer
Negotiations are a part of any business relationship and are essential, especially between B2B sellers and B2B buyers. Planning and executing them is a key...
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Procurement, the Next Evolutionary Step in Modern Sales Theory?
The question on how to sell best to B2B customers has filled many sales books over the years. Most sales theories are predominantly seller centric...
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