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  • Marketing and Sales

    How to Ride out the Inflation Storm with a Pricing Consultant

    The inflationary climate in many of the large Western economies in 2022 has forced most companies to evaluate the prices that they charge their customers...

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  • Marketing and Sales

    The Key to Hiring Great Salespeople

    Recruiting salespeople is a critical task.  Assessing a candidate's ability to find and connect with new business can be difficult, so it is tempting to...

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  • Marketing and Sales

    5 Pillars to Grow your Personal Brand

    83% of B2B purchasing decisions happen before a buyer engages directly with a provider. But, only one percent of professionals make use of developing their...

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  • Marketing and Sales

    I Know What you Did Last Summer

    Negotiations are a part of any business relationship and are essential, especially between B2B sellers and B2B buyers. Planning and executing them is a key...

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  • Marketing and Sales

    Procurement, the Next Evolutionary Step in Modern Sales Theory?

    The question on how to sell best to B2B customers has filled many sales books over the years. Most sales theories are predominantly seller centric...

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